LORETO, BCS- selected agencies which shall be responsible for launching the tourist promotion and PR for this destination strategy which the Council promotion Mexico tourist (CPTM), the Government of the State of Baja California Sur, developers, hotels and other providers go near $ 100 million campaign.
At this meeting, the following persons were involved: Miguel Poplawsky, Coordinator of the CPTM; media James Turkey, Secretary of State Tourism; Mario Cortés, Villa Group project director; Pascal Pellegrino, President of the Association of hotels; Veronica Ruiz, Director of the State Tourism; trust Adrián González, representative HOMEX and Villas Mexico; Scout Serven Hotel La Mission, among others.
Pascal Pellegrino, representative of the hospitality industry, felt the results of this meeting are key to the success of this campaign will be directed to the West coast of the United States and some niches in the domestic market, with the hopes of attracting tourism in this region.
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